Dermatologist Tested

Our pledge    natural ingredients with a focus on sustainability


Holistic Rituals for Healthy Hair

We want to make it easy. Shop our signature Rituals curated by our Hair Gurus. 

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The Hydration Ritual

Tackle dry hair and an itchy scalp by pairing our signature Safo Scalp Serum with our Hair Moisturizer. A dream duo that will leave your hair soft and hydrated from root to tip.