Dermatologist Tested

Our pledge    natural ingredients with a focus on scalp health

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Spring into healing

Scalp and Hair Care Bundles Available


Shop Our Bestsellers

Check out some of our highest rated hair care products and see the difference of using natural plant-based remedies in your hair routine!

"The #bestever..."

"My hair not only feels clean, but smells amazing! Add in the other Safo line and BAM!!! My hair is growing and it feels soft, healthy and smells good!"

Tiffany Hoston


Find Your Roots

Give our natural, plant based hydration products a try today!

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The Founder

This brand is not just a collection of products; it's a testament to the power of marrying tradition with science to achieve true well-being. I embarked on a journey to create a brand rooted in my Southern family traditions that have stood the test of time. Drawing on these timeless traditions and incorporating herbal ingredients, I formulated products designed to deliver tangible results for our customers. My goal is to guide everyone back to their roots, fostering a healthier scalp and promoting robust hair growth.
our story

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Dermatologist Tested

Our pledge  our products will be made with natural ingredients with a focus on sustainability