The International Girls Academy

This partnership aims to empower girls through hair and wellness education, leadership mentorship, product development, storytelling, and joint media engagement.

Scope

“Rooted in Confidence” Hair & Wellness Workshops

Concept: Deliver quarterly in-person or virtual workshops focused on hair education, wellness, and self-esteem.

Features:

• Led by Safo Hair professionals and IGA natural hair stylists.
• Hands-on demos, myth-busting, and science-backed care tips.
• Mental wellness and self-love discussions incorporated.
• Each participant receives a curated haircare kit.

The “Crown Fund” – Haircare Scholarship Program

Concept: Create a micro-grant or scholarship program that supports IGA participants with a year’s worth of Safo Hair products and salon care support.

Structure:

• Girls apply with short essays or creative entries (art, video, etc.)
• Winners receive a Safo Haircare Grant (products, salon credits, mentorship)
• Option for alumni to become Safo brand ambassadors or interns

Impact: Tangible support, community visibility, long-term relationships

Content Collaboration: “Her Crown, Her Story” Series

Concept: Co-produce a video or blog series spotlighting IGA participants sharing their hair journeys and what self-care means to them.

Deliverables:

• Short-form videos or reels for social media
• Blog features or “Hair Diaries” on SafoHair.com
• Use storytelling to build awareness, education, and connection

Impact: Storytelling, authenticity, social impact, content marketing
Potential CTA: “Shop to Support” — limited-time product sales benefiting IGA

IGA x Safo Hair Leadership Mentorship Program

Concept: Provide mentorship and behind-the-scenes brand exposure to IGA girls interested in entrepreneurship, beauty, STEM, or marketing.

Structure:

• Job-shadow days at Safo Hair HQ or labs
• Virtual career chats with Safo’s founder or team
• Mini-projects (e.g., product naming, campaign concepts)

Impact: Career inspiration, brand loyalty, nurturing next-gen leadership

Custom “Crown Kits” Co-Branded Product Line

Concept: Create a limited-edition co-branded haircare kit designed by Safo Hair in collaboration with IGA girls.

Kit Includes:

• Hand-picked essential Safo products
• Custom packaging and inserts designed by IGA girls
• Partial proceeds go back to IGA programs

Impact: Revenue-generating, brand storytelling, co-creation

Annual "Crowning Ceremony" Celebration Event

Concept: A signature annual event celebrating confidence, culture, and hair health — with styling demos, music, guest speakers, and wellness sessions.

Features:

• Spotlight IGA girls as event co-hosts or speakers
• Partner with Black-owned salons or stylists for activations
• Create content for social and PR

Impact: Community building, high-visibility brand activation

Back-to-School Hair Wellness Drive

Concept: Expand on your donation roots with an annual wellness initiative timed with back-to-school season.

What’s Included:

• Product bundles for girls (cleanser, conditioner, treatment)
• Printed care guides + affirmations
• Virtual check-in sessions to talk hair health and confidence

Impact: Seasonal relevance, brand goodwill, consistent support